When discussing accessories like rings, necklaces, and bracelets, a simple question often arises: is it “jewelry” or “jewellery”? This difference in spelling can lead to confusion, especially for those learning English or navigating international shopping sites. In the United States, the correct spelling is “jewelry”, while “jewellery” is used in British English, including in the UK, Canada, and Australia.
This article explores the spelling distinction, the origins of the word, the evolution of the jewelry industry in the USA, and current trends shaping this sparkling sector.
The Spelling: Jewelry vs. Jewellery
The spelling variation between “jewelry” and “jewellery” is one of many examples of American and British English divergence. American English tends to simplify spellings, dropping unnecessary letters. That’s why:
- USA: Jewelry
- UK, Australia, Canada, etc.: Jewellery
This simplification is part of a larger trend influenced by early American lexicographer Noah Webster, who promoted spelling reforms in the 19th century to help develop a distinct American English. Other examples include:
- Color (US) vs Colour (UK)
- Center (US) vs Centre (UK)
- Theater (US) vs Theatre (UK)
So if you’re shopping online in the USA or writing for an American audience, always use “jewelry”.
The History of Jewelry in the USA
Jewelry has been a part of American culture for centuries. Indigenous peoples across North America used natural materials like shells, turquoise, and bone to create adornments that were not only decorative but also spiritual or symbolic.
Colonial Era
During the colonial period, jewelry was imported from Europe and worn primarily by the wealthy. Items like cameos, lockets, and signet rings were prized. Gold and silver were common, and jewelry was often passed down through generations as heirlooms.
19th Century Boom
With the California Gold Rush in the mid-1800s, gold became more accessible in America, sparking the rise of domestic jewelry manufacturing. The Tiffany & Co. brand, founded in 1837 in New York, helped shape American luxury jewelry with its famous Tiffany Blue Box and timeless designs.
20th Century Innovation
Throughout the 20th century, the American jewelry market expanded rapidly. The Art Deco movement of the 1920s introduced geometric shapes and bold colors. Post-WWII, diamonds gained popularity thanks in part to De Beers’ famous campaign: “A diamond is forever.”
Jewelry became more accessible to the middle class as materials and production techniques evolved.
The Modern U.S. Jewelry Industry
Today, the U.S. jewelry industry is one of the largest in the world. It’s driven by a mix of high-end brands, independent designers, online retailers, and mass-market stores.
Key Statistics
- Market Size: As of 2025, the U.S. jewelry market is valued at over $90 billion, making it a global leader.
- Employment: The industry employs hundreds of thousands, from gemologists and designers to sales associates and marketers.
- Online Growth: E-commerce now accounts for a growing portion of sales, with consumers increasingly buying engagement rings, watches, and fashion jewelry online.
Major Brands
Some iconic American jewelry brands include:
- Tiffany & Co. – Known for elegance and engagement rings
- Harry Winston – High-end, red-carpet-worthy pieces
- Cartier (U.S. division) – Luxury with French roots, strong U.S. presence
- Kay Jewelers and Zales – Accessible to the general public
- Pandora (U.S. arm) – Popular for charm bracelets and personalization
Types of Jewelry Popular in the USA
American consumers love variety when it comes to jewelry. Here are the most sought-after categories:
1. Engagement and Wedding Rings
Diamonds remain the top choice, but alternative stones like moissanite, sapphire, and emerald are gaining popularity. Ethical sourcing and lab-grown diamonds are also becoming mainstream.
2. Gold Chains and Bracelets
Whether for men or women, gold chains are a timeless trend. In hip-hop culture, statement pieces often symbolize success and self-expression.
3. Minimalist Jewelry
Younger consumers often prefer dainty, minimal designs made of gold vermeil or sterling silver. These pieces are affordable and stylish.
4. Custom Jewelry
Personalized jewelry, such as name necklaces or birthstone rings, has seen a surge in demand, especially among millennials and Gen Z.
Trends Influencing Jewelry in the USA
Several emerging trends are reshaping how Americans think about and buy jewelry:
1. Sustainability
There is increasing awareness around ethical mining, fair labor practices, and environmental impact. Brands offering lab-grown diamonds, recycled metals, and ethical sourcing are attracting socially conscious buyers.
2. Gender-Neutral Jewelry
Designs that appeal to all genders are rising in popularity. Brands are breaking traditional norms and offering styles for everyone, regardless of gender identity.
3. Technology Integration
Smart rings, fitness bracelets, and hybrid watches that combine fashion and tech are gaining traction. Jewelry is no longer just ornamental — it’s also functional.
4. Online Shopping and AR Try-ons
Augmented reality (AR) lets consumers “try on” rings, earrings, or necklaces virtually. Companies like Blue Nile and James Allen offer high-definition 360° previews and virtual consultations.
Jewelry Gifting Culture in America
Jewelry plays a major role in American gifting culture, especially during:
- Valentine’s Day: One of the busiest times for jewelry sales, especially for heart-shaped items or couple rings.
- Christmas and Holidays: Jewelry is a popular luxury gift during the holiday season.
- Mother’s Day and Father’s Day: Jewelry gifts expressing love and appreciation.
- Graduation: Class rings and charm bracelets are traditional gifts.
American Jewelry Design Schools
The USA is home to some prestigious jewelry and design institutions that continue to shape the industry:
- Gemological Institute of America (GIA) – World leader in gemology education and certification.
- Fashion Institute of Technology (FIT), New York – Offers specialized programs in jewelry design.
- Rhode Island School of Design (RISD) – Known for its strong focus on fine arts, including metalwork and jewelry.
Conclusion
Whether you’re spelling it “jewelry” in the USA or “jewellery” in the UK, one thing is clear: adornments made of precious metals and gems hold a universal allure. In the United States, “jewelry” is more than just a word — it represents a thriving industry, a cultural tradition, and a form of personal expression.