When shopping for fine adornments in Canada, you may stumble upon a spelling dilemma: is it jewellery or jewelry? Both terms refer to the same sparkling accessories, but the variation in spelling can be confusing, especially in a multicultural country like Canada. Whether you’re searching for engagement rings, necklaces, or artisanal earrings, knowing the right terminology and where to find quality pieces can make all the difference. This article explores the spelling differences, Canadian jewellery culture, trends, top brands, and where to shop—online and offline.
Jewellery vs. Jewelry: Which is Correct in Canada?
The answer is simple: in Canada, the correct and widely accepted spelling is “jewellery”.
- Jewellery is the British English spelling.
- Jewelry is the American English spelling.
Since Canada predominantly follows British English conventions, “jewellery” is considered the standard. However, due to the strong influence of American culture and media, you’ll occasionally see “jewelry” used by retailers, especially those with U.S.-based operations or targeting international customers.
So, if you’re in Canada and want to stay accurate, stick with “jewellery”—it’s the preferred spelling on government websites, Canadian news outlets, and most local businesses.
The Canadian Jewellery Market: Overview
Canada boasts a thriving and diverse jewellery market. With a population that appreciates both modern design and heritage craftsmanship, Canadian jewellers cater to a wide range of tastes. According to market data, the jewellery industry in Canada is valued at over CAD 3 billion and continues to grow, driven by e-commerce, custom design services, and an increased interest in ethical sourcing.
Popular jewellery types in Canada include:
- Engagement rings and wedding bands
- Custom gold and silver pieces
- Canadian diamond jewellery
- Artisan and Indigenous designs
- Vintage and heirloom collections
The Canadian jewellery market also emphasizes sustainability and transparency, with many retailers offering conflict-free diamonds, recycled metals, and fair-trade gemstones.
Canadian Jewellery Trends in 2025
In 2025, jewellery trends in Canada reflect a mix of tradition and innovation. Consumers are increasingly conscious of sustainability while embracing minimalist and personalized styles. Here are some popular trends:
- Ethical and Sustainable Jewellery
Shoppers want to know where their jewellery comes from. Brands that use recycled metals, ethically sourced stones, and sustainable practices are gaining popularity. - Canadian Diamonds
Known for their exceptional quality and ethical sourcing, Canadian-mined diamonds (especially from Northwest Territories) are a top choice for engagement rings. - Minimalist Designs
Simple gold bands, delicate chains, and dainty earrings are in high demand, especially among young professionals and urban dwellers. - Customization
Personalized jewellery—such as engraved necklaces, birthstone rings, and name bracelets—offers sentimental value and uniqueness. - Artisan and Indigenous Jewellery
There’s a growing appreciation for handcrafted pieces made by Canadian artisans, including Indigenous creators whose works incorporate cultural symbols and traditional materials.
Top Canadian Jewellery Brands
If you’re looking to invest in high-quality jewellery in Canada, these brands are worth exploring:
1. Birks
Founded in 1879, Maison Birks is one of Canada’s most iconic luxury jewellery brands. Known for timeless elegance and Canadian diamonds, Birks offers engagement rings, fine watches, and everyday wear pieces.
2. Mejuri
Toronto-based Mejuri has revolutionized the industry with its direct-to-consumer model. Offering minimalist, affordable, and ethically made jewellery, it’s a favorite among millennials.
3. Dean Davidson
A Canadian designer celebrated for bold yet wearable pieces, Dean Davidson’s collections often feature brushed finishes and semi-precious gemstones.
4. Ecksand
This Montreal-based brand focuses on sustainable luxury. Using recycled gold and ethically sourced gems, Ecksand offers elegant and durable designs.
5. Blue Nile Canada
While originally American, Blue Nile has a strong Canadian presence and offers a wide selection of customizable engagement rings and fine jewellery at competitive prices.
Where to Buy Jewellery in Canada
Whether you prefer browsing online or visiting boutiques in person, Canada has plenty of options for buying jewellery.
Online Retailers
- Mejuri – Trendy, minimalist pieces with fast Canadian shipping.
- Blue Nile Canada – Build-your-own ring tools and certified diamonds.
- Etsy Canada – A great source for artisan-made and custom pieces.
- Birks Online Store – For timeless Canadian elegance delivered to your door.
Brick-and-Mortar Stores
- Maison Birks (Multiple Cities) – Flagship stores in Toronto, Montreal, and Vancouver.
- Independent Boutiques – Visit local jewellers in areas like Queen Street West in Toronto or Gastown in Vancouver.
- Department Stores – Hudson’s Bay and Nordstrom Canada offer curated selections from top brands.
How to Choose the Right Jewellery in Canada
Buying jewellery is often a meaningful investment. Here are some tips for making the right choice:
- Set a Budget
Fine jewellery can range from under $100 to several thousand dollars. Know your budget before shopping. - Research Materials
Understand the difference between gold karats, diamond grades, and alternative gemstones. - Check for Certification
When buying diamonds or precious stones, look for certifications like GIA or AGS to ensure quality and authenticity. - Ask About Return Policies
Especially important when purchasing online, ensure the seller has a fair return and warranty policy. - Support Local
When possible, buy from Canadian jewellers who offer transparency, sustainability, and handcrafted quality.
Conclusion: Jewellery or Jewelry—It’s All Beautiful in Canada
While “jewellery” is the proper spelling in Canada, both terms refer to the same cherished art form that combines beauty, craftsmanship, and meaning. Canada’s jewellery scene offers something for everyone—from ethically sourced Canadian diamonds to handcrafted Indigenous pieces and cutting-edge minimalist designs.